bio help 101: adjectives
So I have this thing with adjectives…
...and I’m really picky about them.
Just so we’re on the same page:
adjective: a word or phrase naming an attribute, added to or grammatically related to a noun to modify or describe it.
Adjectives have a special place within your bio, your about page, your social media bio - I could go on, but suffice it to say, they’re real important. For one, they immediately give specificity to your exact niche. They act as a descriptor (duh) for the thing that you DO and will immediately cue potential clients in what realm of the world you operate in. For two, adjectives clue your potential followers into exactly the type of biz you currently run.
The great wide web is RIFE with lazy adjectives.
They immediately signal to your prospective folks that you might not know EXACTLY what you do OR that you haven't put much thought into HOW you talk about yourself online. Neither of these scenarios are going to work in your favor.
Not to point out any accounts, but to name a few lazy adjectives...
These words aren’t inherently ‘bad words’ (you KNOW how I love me some word work) but they’re often used quite lazily. Though they’re catchy and they sound good, and they’re recognizable, what about some alternative -
soulful - profound, heartfelt, sincere, passionate
boss - top dog, big wig, the big cheese, head honcho
visionary - inventive, insightful, discerning, clever
Remember - your words are guiding and shaping how your audience views you. Just by using the right adjectives, you're doing a world of good for your SEO, for reaching your perfect client or customer, for guaranteeing that the RIGHT folks are giving you their most prized digital possession - their email (but more about newsletters another time).
Bottom line: use your adjectives to start a rapport with your potential audience.
I learn best by example, so let’s say you run your own product and service based business selling multi-media art prints and in-person workshops, all rooted in the relationship between nature and mental health. You are an artist, a teacher, and you care deeply about speaking out against mental health stigmas.
You *could* say that you’re a soulful artist and teacher, then give some info about your latest workshop. You could do that, but oh for the love of all that is good, I’m sure there are better ways to say that.
Heartfelt artist and compassionate teacher
Info about latest workshop HERE
(should you choose to accept it)
Grab pen and paper, and write down what you do.
Then, make a list of all the buzzwords that you love that you think probably fit your biz.
Now, this list might be EXACTLY what you needed to do to breathe some new life into your adjectives! But even so, I still want you to take some time (maybe 5 minutes - really, it doesn’t have to be very long) to look at some synonyms. Get nice and cozy with your favorite thesaurus (don’t tell me you don’t have one), or a simple google search, and see what fits your business and your methods BEST.
From there, you have options.
And remember - there's no wrong answer. You can ALWAYS change things up.
P.S. There's a free e-course about THIS VERY CONCEPT in relation to your social media bio.