bio help 101: nouns
Getting specific about your title - what you call yourself - is one of those sneaky, subtle things that either immediately grabs your potential audience or let's scroll by without a second look.
In case you need a refresher:
noun: a word used to identify a person, place, thing
As you talk about the work you do, the nouns - the descriptor of WHAT you do (designer, coach, blogger, etc) - must be chosen with intention and clarity. There can be a lot of brouhaha about giving yourself a UNIQUE title, but a word of caution: no matter how catchy or clever, your title - your NOUN - still needs to make sense to potential clients and customers. Think of it in terms of giving your business card to a complete stranger. If a complete stranger would have NO IDEA what you do, it’s probably a bit too vague or a little too clever.
So how do you strike that ever-coveted balance?
Aye, there’s the rub.
Start with the most basic thing you do. Say you’re run your own product and service based business selling multi-media art prints and in-person workshops, all rooted in the relationship between nature and mental health.
You are an artist.
You are a teacher.
And you know you are so much more than that.
Artist. Teacher. They’re fine words. They get the job done. But let’s get picky.
Artist. I have less of a problem with this word and more of a problem with the general nature of it. In yesterday’s example we used “heartfelt” as an adjective to attach to it. Let’s go a step further and make it about your HOW you do your art.
So with the addition of what KIND of artist you are (both the type of art and how you do it), let’s tackle the word ‘teacher.’
For the sake of this post, we’ve know you teach workshops in mixed-media art with an emphasis on exploring the relationship between nature and mental health. You firmly believe there’s no ‘wrong’ way to do the work you teach in workshops, you’re merely there to offer a structured form to the art practice.
In this case, I’d encourage you to consider the noun ‘guide’ rather than ‘teacher’ because you aren’t here to tell folks what’s right or wrong about their art, but to guide them in their own journey of artful introspection.
Mixed-media artist. Workshop Guide.
(should you choose to accept it)
Do a deep dive on what you do and spend some time with synonyms to see if there’s a better word that speaks more directly to your niche.
Spend some time with the NOUNS of what you do.
Start with the most basic (designer, coach, artist, etc).
See what the thing is that you REALLY do, piggy-backing off that til you hit that sweet spot: the place is perfectly you and perfectly discernible to any stranger who might find your business card.
P.S. There's a free e-course about THIS VERY CONCEPT in relation to your social media bio.