The 3 Essentials of a Killer Social Media Bio
If there’s one thing I cannot abide, it’s a terrible social media bio. It may not be your first impression on potential clients, but it’s most certainly an oft-overlooked space that, when leveraged properly, can hook your audience and solidify life-long fandom.
So what are the 3 components of a killer social media bio?
Getting specific about your title - what you call yourself - is one of those sneaky, subtle things that either immediately grabs your potential audience or let's scroll by without a second look.
In case you need a refresher:
noun: a word used to identify a person, place, thing
As you talk about the work you do, the nouns - the descriptor of WHAT you do (designer, coach, blogger, etc) - must be chosen with intention and clarity. There can be a lot of brouhaha about giving yourself a UNIQUE title, but a word of caution: no matter how catchy or clever, your title - your NOUN - still needs to make sense to potential clients and customers. Think of it in terms of giving your business card to a complete stranger. If a complete stranger would have NO IDEA what you do, it’s probably a bit too vague or a little too clever.
So how do you strike that ever-coveted balance?
Aye, there’s the rub.
Start with the most basic thing you do. Say you run your own product and service based business selling multi-media art prints and in-person workshops, all rooted in the relationship between nature and mental health.
You are an artist.
You are a teacher.
And you know you are so much more than that.
Artist. Teacher. They’re fine words. They get the job done. But let’s get picky.
Artist. I have less of a problem with this word and more of a problem with the general nature of it. In yesterday’s example we used “heartfelt” as an adjective to attach to it. Let’s go a step further and make it about your HOW you do your art.
So with the addition of what KIND of artist you are (both the type of art and how you do it), let’s tackle the word ‘teacher.’
For the sake of this post, we know you teach workshops in mixed-media art with an emphasis on exploring the relationship between nature and mental health. You firmly believe there’s no ‘wrong’ way to do the work you teach in workshops, you’re merely there to offer a structured form to the art practice.
In this case, I’d encourage you to consider the noun ‘guide’ rather than ‘teacher’ because you aren’t here to tell folks what’s right or wrong about their art, but to guide them in their own journey of artful introspection.
Mixed-media artist. Workshop Guide.
So I have this thing with adjectives…
...and I’m really picky about them.
Just so we’re on the same page:
adjective: a word or phrase naming an attribute, added to or grammatically related to a noun to modify or describe it.
Adjectives have a special place within your social media bio: for one, they immediately give specificity to your exact niche. They act as a descriptor (duh) for the thing that you DO and will immediately cue potential clients in what realm of the world you operate in. For two, adjectives clue your potential followers into exactly the type of biz you currently run.
The great wide web is RIFE with lazy adjectives.
They immediately signal to your prospective folks that you might not know EXACTLY what you do OR that you haven't put much thought into HOW you talk about yourself online. Neither of these scenarios are going to work in your favor.
Not to point out any accounts, but to name a few lazy adjectives...
These words aren’t inherently ‘bad words’ (you KNOW how I love me some word work) but they’re often used quite lazily. Though they’re catchy and they sound good, and they’re recognizable, what about some alternative -
soulful - profound, heartfelt, sincere, passionate
boss - top dog, big wig, the big cheese, head honcho
visionary - inventive, insightful, discerning, clever
Remember - your words are guiding and shaping how your audience views you. Just by using the right adjectives, you're doing a world of good for your SEO, for reaching your perfect client or customer, for guaranteeing that the RIGHT folks are giving you their most prized digital possession - their email (but more about newsletters another time).
Bottom line: use your adjectives to start a rapport with your potential audience.
Back to our example: you run your own product and service based business selling multi-media art prints and in-person workshops, all rooted in the relationship between nature and mental health. You are an artist, a teacher, and you care deeply about speaking out against mental health stigmas.
You *could* say that you’re a soulful artist and teacher, then give some info about your latest workshop. You could do that, but oh for the love of all that is good, I’m sure there are better ways to say that.
Heartfelt artist and compassionate teacher
Info about latest workshop HERE
CALL TO ACTION
In my humble opinion, this is where even the best social media bios can take a hard left turn into “oh my god write a better pitch” village.
→ “Download my 5 tips to clarity”
→ “Check out my blog for more”
→ “Sign up on my list for 10% off your first order”
Please. You need a better call to action.
As much as the call to action is about getting folks to your site, your newsletter, or in your shop, it’s also an excellent place to solidify the rapport you’ve been building. Address your audience personally, referring to them as you might in a newsletter:
• Boss babe
Signify to your audience how you see them right now, even before they’ve contacted you. This also weeds out folks that aren’t a great fit for you - no high numbers just for the sake of numbers, please.
Your CTA is also a great place to build a sense of urgency and exclusivity - but be careful, without careful crafting these can often come across as hollow (and by now we can all smell false exclusivity a mile away). Be honest about the limitations of your CTA and always keep the objective clear.
• Only __ days left for ___
• Request an invitation to the ____
• Secret handshake _____
So what if we were to rewrite those frustrating CTA examples from the beginning?
→ “Only 4 days left, boss babe, to get your Clarity in 5 workbook!”
→ “Request an invite into the insiders vault, Sweets!”
→ “10% off your first order, Superwoman - have at it!”
Let’s return to our original example:
Heartfelt artist and compassionate teacher
Only 4 days left to sign up for the Mental Health Media workshop!
There’s a sense of urgency, the workshop is named, and she’s clearly speaking to her people.
And there you have it!
The 3 components of any social media bio that can turn your audience from “meh…” to “Yeah!”
Looking for more goodness?
I’ve created an email course to help you kick your social media bio up a notch and bring in those dream clients.