less scary than the IRS -
My goal is to prevent this face in you.
So you did your own branding, right?
Awesome! It's probably pretty freakin' gorgeous and I'm sure you're really proud of it and you've gotten all the compliments on how YOU it is. Maybe you started with a Pinterest inspo board (and if you didn't, welcome to your new time-waster); maybe you talked with your bestie who's also a designer; maybe you did some heavy mimicry of your favorite personalities (but that's really the sincerest form of flattery, yeah?).
You've launched your baby out into the world and it hasn't made much of a splash (metaphorically - I advise against throwing small children). You're just not seeing sales or subscribers or general interaction on the interwebs and in person like you'd hoped. You haven't been met with crickets, but the passion you feel, the energy with which you've hit the ground running with your content and marketing plans, it all feels a bit disproportionate with the lackluster response you're getting.
If you're a solo-entrepreneur, it may always feel a little like this (sorry to break it to you).
The answer probably has nothing to do with rebranding and tweaking every little thing on your website.
What you need IS an outside pair of eyes.
your fave coffee shop, june 2019.*
It’s Friday afternoon.
You’re sipping a latte with a fresh notebook cracked and that Sakura pen that never lets you down.
You’ve got a full afternoon of nothing on your schedule, and you’re taking the time to brainstorm that new product that’s been percolating for weeks.
With clarity of message and tight branding, you’re naturally reaching the folks you want without trendy biz speak or inauthentic sales pitches. Your branding, your website, your social - they’re all working for you and centered on the story you want to tell with your business. Leaving you with plenty of time to do the work you love: the reason you started your own business in the first place.
Let’s make this picture perfect afternoon your reality.
The Nuts & Bolts
Custom Brand Analysis as well as my Action Guide for Brand Clarity delivered to you via email (PDF) prior to our session with my notes on what's working for you and against you with your current branding.
45-minute intensive with me to hash through what you really want to say vs what you're currently saying.
Immediate and long-term action items to make sure this work doesn't peter off after our 1:1.
The Big Picture
CLARITY: You're leaving with perspective on how to consistently tell your story online and keep your brand cohesive in the process. (Check out this blog post for an example.)
ACTION: You'll know what you need to fix NOW and what you can do long-term to keep the adjustments sustainable. (Check this post for a side by side comparison of confusing vs clear.)