"The clarifying questions that Megan asked about my work that I did with women, as well as my mission and values in my work was the BEST part about working with Megan. I loved getting super crystal clear on what I did, and she was able to translate it in a way that didn't feel weird or sleazy or awkward. It felt like ME!!! Something I have honestly never felt before. I was able to be myself so my voice could come through. For once in my life I feel so confident about my website, my brand and my copy. I no longer feel insecure about selling my services - I am owning my brand and my work! BOOM!"
- Ashley Looker, Unique Holistic Happiness
Unless you're starting from scratch with everything fresh and new, you probably don't need a one-size-fits-all branding or copy package.
And DIY is great, but by its nature it can't zone in on the specific problems you're facing as you grow your business.
You know something's not quite right, you're ready to dive headfirst into next-leveling your biz, and you have absolutely no clue where to start.
To break it all down then build it back up, we use my tried and true Core Story Framework. This framework allows us to do some serious digging and values work on not just why you do the work you do but how you got here and how that past has informed your present. You're then set up with an actual, practical plan to put this Core Story back at the center of your biz.
Side note: remember, you can let your past inform your present without it dictating who you are.
Exploring this balance is an essential part of the framework.
Over the course of 12 weeks you'll get individual one-on-one time with me to unearth all this core gold as well as shape the next big thing your work needs, group calls for support and feedback in real time on how these things are playing out, and your choice of setting out on your own or hiring me (at a super discounted rate cuz you're now in the inner circle) to start that work for you.
Uncover Your Core is done in small groups or (as I refer to them) pods, no more than 4 women to a pod. This provides both an intimate, personal setting as well as fostering community among other successful, feeling-stuck women. It will also get you practicing how you talk about your Core Story and the BIG THING with new folks (cuz you know I love getting picky with language!). And in between all the group time, you'll have an exclusive Slack group for you and your fellow Core Story folks to chat about where you’re at, share some successes and roadblocks, and have support for this thrilling, terrifying, crazy-awesome new thing you're endeavoring on.
"Working with Megan is great. She works hard to get who you are and what you do before she even suggests a single thing to you, and EVERYTHING is in service of your brand. You want to improve and grow and not have to worry about where things are going? Get her on your team, she won't steer you wrong. I sh*t you not."
- Rachel Brethauer, Woman of Letters
• custom MHGW questionnaires to get you to open up in new and exciting ways and view your past through a different lens.
• 2 one-on-one calls with me to give you the specialized, tailored attention that's exactly what you need for where you are in your work. It's a little bit coaching, a little bit strategy, and ALL about you and your work.
• 6 group calls to meet as a pod and gain support and feedback in real time from fabulous women going through the same transitions you are.
• custom workbooks and personalized PDFs and all manner of ways to put it on paper (cuz I'm all about the paper products).
• a private Slack channel for support and words of wisdom between calls in a place where you won't get distracted by other social media (and probably some gifs because I love me a good gif).
• CLARITY - you're getting greater clarity over the WHY of what you do and the HOW of what you do so you're never at a loss for words when asked "so what do you do?"
• A PLAN - all the clarity in the world doesn't mean jack if you don't know how to actually apply it. I make sure you're equipped to continue to do the work even after we're done working together
• LANGUAGE - if you're here, you know I'm a certified #wordnerd, and when we're done together you won't just have the new bio and new services and all that jazz, you'll have the language to continue this new, clear tone and direction.
• SUPPORT - you've heard it a million times, and I'll say it again: you're not alone. But this time, you're in a carefully curated group of kickass, likeminded women who, like you, know there's something bigger for them.
And remember, applying is a no-obligation kinda thing with me. Always.
The next round will start in January 2019.
We start with a good ol’ heart to heart. I want to chat with you about SO MANY THINGS with the time and space to keep things unstructured. Let’s start with how you started doing this thing you do, then let the conversation take us where it will. All the meanwhile I’m taking mad notes and making connections like no other.
Give me the story of how you started doing this fantastical thing that you do. Talk to me about the packaging that makes you turn into a heart-eye emoji. Let me hear all about that one time you accidentally forgot to put on shoes and wore slippers to work. I really do want to know about it all, because having this big picture gives me the insight to make your immediate picture that much clearer.
Odds are there’s a nugget that you haven’t quite consciously put your finger on but has been there all along.
After our one-on-one excavation call, it’s time for me to do some serious synthesis. I’m going re-listen to our conversation, take more notes, get a little “A Beautiful Mind” with the way I lay out my notes and connections, then pull it all together to what you’ve led me to understand as the CORE of what you do. This culminates in a gorgeous CUSTOM TO YOU PDF download with all parts of what you've said and what I've synthesized into your BIG THING.
And, oh yeah, we'll have 2 group calls to get to know each other and honor where EACH OF YOU is in your own individual journey. It's not one-size-fits-all, but that doesn't mean you won't have an awesome community cheering for you every step of the way.
Megan is like working with a BFF; by the time you spit out your word vomit she knows your vision almost better then you do. She's patient and listens with her heart, and this allows her to conjure up some major magic and show you everything you have been wanting. It's worth every penny because the ease she provides takes years off of stressing out about your story which is priceless.
- Ally Canales, allycanales.com
Now it’s time to get into the muck of it. After reviewing the new or reframed Core Story of what you do and how you do it, let’s fight a little (jk, only civil discussion here!). But in all seriousness, it’s time for a little back and forth over how you feel about the BIG THING this Core Story changes within your current business. It might look like a shift, it might look like an expansion of what you’re already doing, it might feel completely foreign to you. Here’s where we chat about where your comfort zone is and how you can best be supported with this BIG THING.
This is your second one-on-one call and it's totally ok to get a little emotional (full disclosure, I've cried happy tears on every single one of these calls - I'm a sympathy crier). You'll have gotten your Synthesis PDF from me and had time to digest what I think your Core Story is all about and what I see as your next BIG THING - it's scary. Here's where we make sure it's scary on your terms. You're committing a lot of time and energy here, and I want to make sure that this is what you see fitting into your grand plan for world domination AND is something you know you can execute in a timely fashion. And if that BIG THING just isn't realistic for where you're at in life? No worries - we'll figure out how to get you moving toward that BIG THING in ways that are deeply rooted in your Core Story and on your timetable. This is where we hammer out the big picture for you so it's always rooted in your Core Story - and THAT is worth writing home about.
Megan was able to cut through all the fluff in my head and distinguish the right-now problems from the phase-2 problems (or those pesky just-in-my-brain problems). She found me the perfect template, the perfect colors, and the perfect PLAN, to make sure my work is always front-and-center. My website has never looked so professional, so clear, or so ME. But what might be even better is that I now have the structure and clarity to move forward, instead of muddling around in indecision. She had a vision for something bigger - something I didn't even know I wanted. She took my vision, clarified and intensified it, and brought it back to me in technicolor. We aren't in Kansas any more, but it feels even more like home.
- Erica Lockwell, Our Back Pockets
Once we’re agreed on how the BIG THING is going to live within your biz and support your Core Story, it's time to strategize. Figuring out the BIG THING is awesome (for sure!), but without a practical plan in place to implement it, it’s going to fall flat real quick. You'll get a fresh, hot off the presses personal Brand Strategy Guide so you can see how this big picture shifts live in the immediate presentation of your brand, along with suggestions on how to shift your language so that it all still sounds like you, just MORE you. Then, we'll make a plan for what work you need to do on your business and your online presence. You also get first dibs on my calendar for all branding suites, web design, and copywriting and editing. Oh, and unlimited email support if you're going the DIY route.
Basically, you've got a strategy fairy godmother for the month who won't leave you high and dry after reality sets in and you embrace just how much hard work is to be had. I won't sugar-coat it - there's going to be hard work ahead. But it's hard work that will be done with greater ease because you finally know what you're all about and you know how to present it, visually and verbally.
"Megan is rad AF! Give her 30 minutes and all of your messy thoughts, and you'll leave the conversation relieved and knowing you're in good hands. This gal knows her words! Let her find the right ones for you!"
- Holly Ferris, Keeper In Balance
Put it all together and what do you get? A plan to make this hard work show going forward.
It's not enough to do all the worksheets, have the one-on-one calls, come together for group calls - you need an understanding of how your BIG THING is going to live long-term in the scope of your work, where you are right now and where you want to be. We'll break down suggestions for your blog, your newsletter/email list, and social media accounts for how your BIG THING looks in each of these areas. You'll not only have a map of how your BIG THING lives in terms of your brand and strategy, you'll have a concrete plan for how this is applied in the real world, on a weekly, monthly, quarterly basis.
There will be homework, there will be homework check-ins (you only get this personal feedback from me in this program), and there will be dance parties. So many dance parties.